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Amazon Ads
Amazon Ads Weren’t the Problem... The Strategy Was.....
THE PROBLEM....
→ Amazon Ads were eating up my client’s budget.
→ They were spending thousands but barely breaking even.
→ Their ACOS was stuck at 57%, and their sales weren’t profitable.
THE CHALLENGES....
→ Not ranking for any single keyword.
→ Not getting desired sales.
→ ACOS increasing daily.
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THE SOLUTION....
Here's how we fixed it in just next 27 DAYS....
- Restructured & Campaign Setup with Seller Skies Proven Formula….
Created and structured Amazon Ads campaigns tailored to the client’s business goals and target audience.
- Used the “CPP Secret Sauce” to understand Customer Pain Points
By understanding the customer’s pain points. We have added value in our product and changed the content by adding points that our competitors are missing.
- Keyword Strategy
Conducted in-depth keyword research to target the most relevant and high-performing keywords.
- Title Density Hack
We found the gap in the market by using the title density strategy, such as the most relevant keywords that our competitors are not using in their listings.
- Virtual Bundles
We created multiple virtual bundles to increase the revenue and the decrease the ACOS.
- Performance Tracking & Reporting
Monitored key metrics such as CTR, CPC, CPA, and ROAS to ensure the campaign was on track for success.
- Brand Tailored Promotion & Remarketing Strategy
Worked on the brand tailored promotion and the sponsored display remarketing strategy to get back our customers to increase the sales.
- Budget Calculation for the campaigns
Strategically Calculated the campaign budget by looking at the keywords CPR and conversion rate or by assuming a 10% conversion rate to calculate the budget for the specific keywords and perfectly allocate the budget between the campaigns to improve the PPC performance.
- Coupons
We strategically used coupons, knowing that some customers clip them without redeeming—helping to drive sales at the original price while boosting conversions.
- Images A/B Testing
Tested multiple images using A/B testing to improve CTR and overall conversions.
Here are the RESULTS.....
In just 27 days:
→ ACOS dropped from 57% to 13%
→ Conversions increased by 20%
Project Information
Categories: E-Commerce
Services: Amazon Full Account Management
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