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Google Ads Manager
Our client was not getting good sales.... AND they wanted to increase their sales & grow their business on Amazon
THE PROBLEM....
→ Too many keywords in a single campaign with a low budget.
→ No proper campaign structure.
→ The listing is poorly optimized with limited keywords in the content.
THE CHALLENGES...
→ Not ranking for any single keyword.
→ Not getting desired sales.
→ ACOS increasing daily.
THE SOLUTION....
Here's how we increased the client sales & decreased ACOS for the next 365 DAYS STRAIGHT....
- Restructured Campaign
We completely restructured the campaign to improve ad performance and lower ACOS.
- Keyword Strategy
Conducted in-depth keyword research to target the most relevant and high-performing keywords.
- External Traffic
We brought in external traffic to drive additional visitors to the Amazon store.
- Advanced Targeting
Utilized demographic, geographic, and interest-based targeting to reach the most relevant audience.
- Images A/B Testing
We tested multiple images using A/B testing to improve CTR and overall conversions.
- Virtual Bundles Strategy
By utilizing virtual bundles, we maximized revenue without increasing ad spend.
- Coupons
We strategically used coupons, knowing that some customers clip them without redeeming—helping to drive sales at the original price while boosting conversions.
- Used the “CPP Secret Sauce” to understand Customer Pain Points
By understanding the customer’s pain points. We have added value in our product and changed the content by adding points that our competitors are missing.
- Title Density Hack
We found the gap in the market by using the title density strategy, such as the most relevant keywords that our competitors are not using in their titles.
- Brand Tailored Promotion & Remarketing Strategy
We have worked on the brand tailored promotion and the sponsored display remarketing strategy to get back our customers to increase the sales.
- Budget Calculation for the campaigns
We have calculated the campaign by looking at the keywords CPR and conversion rate or by assuming a 10% conversion rate to calculate the budget for the specific keywords and perfectly allocate the budget between the campaigns to improve the PPC performance.
- Performance Tracking & Reporting
Monitored key metrics such as CTR, CPC, CPA, and ROAS to ensure the campaign was on track for success.
Results.....
- +67.78% Traffic Increase
- +13% Conversion Rate
- +39.22% Increase in Revenue
Project Information
Categories: E-Commerce
Services: Amazon Full Account Management
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